Canada Tire Wheel Ad

Canadian Tire Wheel Ad

Airing during the Rio Olympics back in Summer 2016, the ad “Canada Tire Wheel”, led by the platform Cleansheet Communication, only got 138 million views at the time of posting. However, in 2017, the commercial got a new wind when the video went from three million views to 20 million views in less than 24 hours. The ad also got picked up by Times of India blog and now has surpassed 40 million views on Facebook without any paid support.

Canada Tire’s “Wheel” commercial also won the 2017 Gold Winner CLIO Sport award for its heartwarming ad to promote #inclusion. The emotional story of Canadian kindness and inclusiveness takes going viral to a new level, by opening the eyes of many around the world to show how breaking the barriers of society for those with disabilities can also open the door for diversity among us when everyone feels included.



Verbally Speech App for iPad

Verbally Augmentative and Alternative Communication logo

Verbally is a top-selling Augmentative and Alternative Communication (AAC) app that has comprehensive assisted speech solutions for the iPad. Unlike many other AAC solutions, Verbally has a unique and simple design that allows users to communicate quickly and effectively in any setting. Verbally creative communication, self-expression and most importantly conversation.

Verbally core Words Grid offers over 50 essential words, which saves you over 50% of the time it takes to input a sentence. The core-phrases Grid offers a dozen common phrases to make communicating easier and faster. Verbally also features word prediction that learns words and names to help make your typing significantly faster. Verbally also has three keyboard layouts with a choice of male or female voices.

Verbally is a free app that requires no WiFi or 3G connection. This app can be used to aid anyone with apraxia, ALS, stroke, traumatic brain injuries, cerebral palsy, Parkinson’s, or muscular dystrophy. Verbally is only for the iPad running on iOS version 3.2 or higher. Download Verbally from the App Store.

Two person sitting together as one person is using the Verbally app on their iPad


ReelAbilities Film Festival: New York

ReelAbilities Film Festival: New York

Baruch Student Disability Services and BPAC (Baruch Performing Arts Center)

Student Disability Services is delighted to be collaborating with BPAC (Baruch Performing Arts Center) to bring ReelAbilities Film Festival: New York screenings to Baruch in March.

I hope you will join us in our efforts to promote disability culture at CUNY by attending one, or both, of these screenings.  We really need your support, and we are certain you will enjoy the screenings!

Please right click and select “Open Hyperlink” to obtain tickets to the Screenings.  Students are free but you need to get a ticket.

Here is a link to Defiant Lives

Here is a link to Deej


March 8, at 1:00 PM (club hours)

Defiant Lives (72-minute film)

Weaving together never-before-seen archival footage with reflective interviews and the personal stories of men and women with disabilities as they fought for independence and control over their lives, Defiant Lives details the rise of the disability rights movement in Austraia, the U.K, and the US.

Following the film,   Director Sarah Barton along with Professor Debbie Kaminer of the Zicklin School of Business will be on hand to discuss.


March 12, at 6:00 PM

Design-Ability : 33 minutes

The design studio La Casa de Carlota in Barcelona harnesses the unique skills of a creative team

that includes members with Down syndrome and autism.


Deej – 72 minutes

DJ Savarese (“Deej”) finds comfort in words, as expressed by his poetry belying his high school

senior standing. Yet he only “speaks” through a text-to-voice synthesizer. Adopted by a loving

and supportive family, Deej navigates the college admissions process as a young adult on the

autistic spectrum, while confronting obstacles to inclusion.

Following the Film, Deej along with an ASD Clinician from Einstein College will be on hand to discuss.


Thank you to everyone for your support, and we look forward to seeing you at the events!

Student Disability Services/Baruch College


eSight enables independence and choice for the legally blind as they engage in virtually all activities of daily living.

eSight is a set of electronic glasses that allows legally blind individuals to see the world around them by enhancing their functional vision. With eSight, those with vision loss can engage in virtually all activities of daily living, such as reading and writing, seeing loved ones, engaging in hobbies, living an active lifestyle, and traveling the world. Students can use eSight in classrooms and lecture halls and at home, giving them confidence and independence as they engage in their studies. eSight also provides an all-in-one solution at the workplace; from commuting and traveling to delivering and reading presentations, these electronic glasses empower the legally blind with independence.

To Learn more about visit eSight

eSight Glasses